Frequently asked questions

Last updated 2026-09-03

Is Organic Upside free?

Yes. There is no account, no paid tier and no signup. It is run by Aliso LLC, the company behind Web Cited.

Where does my data go?

Nowhere. Every number stays in your browser. The page saves your scenario in your browser's local storage so it is there next visit. Share links carry the numbers inside the link itself. Settings files are downloaded to your computer. The only server request the calculator makes is the page itself and a cookieless page-view count and a count of which buttons get used (share, print, save, load, detailed mode).

What are SEO, AEO and GEO?

SEO is classic search results, the blue links. AEO is answer surfaces: Google AI Overviews, featured snippets, People Also Ask and answer engines such as Perplexity. GEO is AI assistants: ChatGPT, Claude, Gemini and Copilot, where being recommended or cited inside a conversation is the goal.

How accurate is the projection?

As accurate as its inputs. The defaults are round midpoints of published benchmarks and are listed with sources on the Benchmarks page. Replace them with your own analytics and the projection becomes a business case you can defend line by line.

What is influenced value and why is it off by default?

Direct value counts clicks. Influenced value estimates buyers who heard a recommendation from an AI assistant and came to you later without a tracked click. It is real, but it is an estimate built on two assumptions you can change. It stays out of the headline until you switch it on, so a skeptical reader always sees the conservative number first.

Can I use this for a client?

Yes. Pick an industry preset if you do not have the client's analytics, run the scenario, and send the share link or print the PDF. Every assumption is visible, which tends to go over well with client finance teams.

How is this different from Conductor's Business Case Builder?

Conductor's tool projects SEO value inside its platform for its customers. Organic Upside is free, needs no platform, and adds answer surfaces and AI assistants to the same logic while keeping estimated value separate from measured value.

Something looks wrong

Use the contact page. Include the share link so we can see the same numbers.